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DTSTART;TZID=America/New_York:20191024T080000
DTEND;TZID=America/New_York:20191031T120000
DTSTAMP:20260421T203344
CREATED:20191008T134001Z
LAST-MODIFIED:20191008T134001Z
UID:10000134-1571904000-1572523200@ghacc.org
SUMMARY:Marketing Automation
DESCRIPTION:Facilitated by Elizabeth Rissman \nMarketing automation is digital marketing’s wave of the future. In this lively presentation\, you’ll learn how to use marketing automation to “sell it and forget it” while still creating communication that feels personalized and on-brand. This workshop is not merely theory\, but tactical\, practical application in which participants will receive immediate strategies and actionable steps to increase sales and engage your audience. \n– Learn which tools for marketing automation are right for you and your business\n– Identify various customer segments\, articulate their pain points\, and position your product or service as the solution\n– Map your customer’s journey and capitalize on commonly missed opportunities\n– Integrate your sales\, marketing\, and development teams\n– Figure out which key performance indicators define marketing success
URL:https://ghacc.org/events/marketing-automation/
LOCATION:Rollins College\, 1000 Holt Ave\, Winter Park\, FL\, 32789\, United States
CATEGORIES:Business Event,Educational Event
ATTACH;FMTTYPE=image/jpeg:https://ghacc.org/wp-content/uploads/2019/10/Crummer-2019-Entrepreneurial-Growth-Series-Flyer.jpg
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DTEND;TZID=America/New_York:20191017T120000
DTSTAMP:20260421T203344
CREATED:20191008T133746Z
LAST-MODIFIED:20191008T134147Z
UID:10000225-1570694400-1571313600@ghacc.org
SUMMARY:HR for Business Owners
DESCRIPTION:Facilitated by Keri Gasiorowski\, MHR\, CMS\, ECCP \nThis session provides insight to the key fundamentals of human resources in order to build the groundwork for your talent and culture. Recognizing businesses vary in their lifecycles\, we will cover what to focus on now\, as well as how to plan the long-term strategic programs of tomorrow to get the best return on your HR investments. \n– Explore the HR Pillar Model and proven organizational development methods\n– Identify your current business stage and what HR initiatives you should focus on now\n– Determine your compensation philosophy and how to link total rewards to your desired behaviors among employees\n– Become more aware of how to mitigate your HR risks and recognize key compliance areas
URL:https://ghacc.org/events/hr-for-business-owners/
LOCATION:Rollins College\, 1000 Holt Ave\, Winter Park\, FL\, 32789\, United States
CATEGORIES:Business Event,Educational Event
ATTACH;FMTTYPE=image/jpeg:https://ghacc.org/wp-content/uploads/2019/10/Crummer-2019-Entrepreneurial-Growth-Series-Flyer.jpg
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