Facilitated by Elizabeth Rissman

Marketing automation is digital marketing’s wave of the future. In this lively presentation, you’ll learn how to use marketing automation to “sell it and forget it” while still creating communication that feels personalized and on-brand. This workshop is not merely theory, but tactical, practical application in which participants will receive immediate strategies and actionable steps to increase sales and engage your audience.

– Learn which tools for marketing automation are right for you and your business
– Identify various customer segments, articulate their pain points, and position your product or service as the solution
– Map your customer’s journey and capitalize on commonly missed opportunities
– Integrate your sales, marketing, and development teams
– Figure out which key performance indicators define marketing success