Marketing Automation

Rollins College 1000 Holt Ave, Winter Park, FL, United States

Facilitated by Elizabeth Rissman Marketing automation is digital marketing's wave of the future. In this lively presentation, you'll learn how to use marketing automation to "sell it and forget it" while still creating communication that feels personalized and on-brand. This workshop is not merely theory, but tactical, practical application in which participants will receive immediate strategies […]

HR for Business Owners

Rollins College 1000 Holt Ave, Winter Park, FL, United States

Facilitated by Keri Gasiorowski, MHR, CMS, ECCP This session provides insight to the key fundamentals of human resources in order to build the groundwork for your talent and culture. Recognizing businesses vary in their lifecycles, we will cover what to focus on now, as well as how to plan the long-term strategic programs of tomorrow to […]